You can sell a lot. But, if you manifest all sorts of unexpected bills, there isn't much joy in selling, you lose motivation. We are going to clear any resistance to make a profit and any unexpected obstacles we created for ourselves to demotivate us to continue selling. Anyone can sell. Anyone. Provided that you can communicate to your clients that you understand their problems. How? You need to ‘speak their language’. That’s one challenge. The second, bigger challenge is whether you can sell profitably and consistently. That’s the theme of today’s episode, which offers an alternative perspective: Selling is never about you. It’s all about your clients. When you shift the focus from selling to serving your clients, your reality will change.
