Jimi speaks with Ricardo Gonzalez AKA 'IT'S A LIVING' - the first artist featured in our SW X BENTLEY Art In Motion collaboration. The Art In Motion project hosted three young artists at our SW HQ to create unique pieces of work in their signature styles inspired by design elements of the new Bentley Bentayga SUV. The pieces created during this residency will be auctioned in late December with all proceeds going to Inner City Arts.
For IT'S A LIVING, his alias is not just a statement but also a life philosophy. Creating conversation through the direct approach of typography, Gonzalez believes a word is an image; capable of inspiring us to question our daily living and produce a positive impact. In this episode he breaks down some of the childhood memories that led him to art, reactions to his work, the ephemeral aspects of creating and of course his experience driving the Bentayga during his residency.
