In the future, esports players with handles like “Eric Eruption” and “Hypebits” could be as big as sports stars like Steph Curry, Rafael Nadal, or Lionel Messi.
And esports itself, an empire that touches fashion, music, and lifestyle.
In this B-Side episode, Ferdinand M. Gutierrez, chief executive officer of esports company Ampverse, talks about mobile gaming and how it has democratized esports in Southeast Asia.
"We understand how to take players and everybody around the teams to become marketing tools for the next generation of audience," said Mr. Gutierrez. "We’re trying to build a culture around gaming."
He tells BusinessWorld reporter Patricia B. Mirasol why esports is an ideal avenue for brands that want to market to Gen Zs and Gen Alpha and how Ampverse fits in this budding ecosystem.
Recorded remotely in September 2022. Produced by Joseph Emmanuel L. Garcia and Sam L. Marcelo.
