The pandemic is changing the way we design our world and the way we move around in it.
"If you're creating a journey from home to destination, then obviously everything you touch and interact with is design," said Paul D. Priestman, founder and chair of PriestmanGoode, a design consultancy out of the United Kingdom that counts Airbus SE, Hong Kong's Mass Transit Railway, and Transport for London as its clients.
"Good design is not an add-on but a crucial part of what makes a business successful," he tells BusinessWorld reporter Patricia B. Mirasol. "When used effectively, it can make a massive difference to any business."
Recorded remotely on Jan. 13. Produced by Nina M. Diaz, Paolo L. Lopez, and Sam L. Marcelo.
