Anchanto, a Singapore-based automation and logistics platform, projects that cross-border e-commerce in the Asia-Pacific region will grow to US$ 1.5 trillion by 2023. The Southeast Asian market—which has the highest number of young people with Internet access—is expected to account for 40% of this trajectory.
Vaibhav Dabhade, founder and CEO of Anchanto, tells BusinessWorld reporter Patricia B. Mirasol how local micro, small, and medium enterprises or (MSMEs) can compete against established brands in the online marketplace.
“You are one product out of millions,” Mr. Dabhade said. “Unless and until you optimize your catalog, unless and until you create specific marketing campaigns, your chances of getting visible without effort is almost zero.”
Recorded remotely on October 16. Produced by Nina M. Diaz, Paolo L. Lopez, and Sam L. Marcelo.
