With the holiday season in full swing, there’s going to be a lot of opportunity for online fraud during e-commerce transactions.
“Merchants are so focused on growing as quickly as possible, that they forget to put the right fraud tool,” said James L. Melon, country manager of fraud prevention services company Vesta. “The need is [only] realized when they get exposed from fraud attacks. Merchants make up for this by selling more volume, but it’s like pouring more water into a leaky bucket.”
In this B-Side episode, Mr. Melon tells BusinessWorld reporter Patricia B. Mirasol about reputational risks and red flags that online merchants should watch out for.
Recorded remotely on Nov. 9. Produced by Paolo L. Lopez and Sam L. Marcelo.
