Everybody loves a comeback story, where the underdog—beaten and bruised—wins it all despite the odds. The sports industry has to recover from a year that saw tournaments canceled and stadiums silent and empty. In this B-Side episode, Rely San Agustin, a sports marketing professional who has been in the industry for more than 20 years, tells BusinessWorld reporter Michael Angelo S. Murillo how sports stakeholders are dealing with the harsh reality that getting fans back into the stands will take time. “A bubble setup makes sense,” said Mr. San Agustin. “Seclusion is needed. You really have to control movement in and out of the venues.”
