3 Ways To Stay Relevant During Quarantine
Gone are the old days of the music industry where you would hope to get signed and then become a star (i.e. everything would be done for you).
Today you need to view yourself (and your music) through the lens of three very important truths. I call them the new rules of the music industry, and those who play by them will succeed.
#1 You are a brand
You have to do the work. You have to develop as an artist and a marketer of your own brand. You aren’t just an artist you are now the brand.
You will need to do the research and begin to think like a business owner. Learn business, learn marketing, learn promotion, learn how to
#2 - You Are A Content Creator (Anything thats relative and related to what you do and what your audience is interested in).
This is huge, even big brands are starting to learn this for their brans i.e. Coke Netflix, ect.
Don’t just make music. You have to start viewing yourself as a content creator including video helpful information give people something interesting to learn about you. It’s all about staying engaged with your audience and reminding them that you still exist. This will help you to stand apart from the rest of artists.
#3 - It Doesn’t have to be perfect
Get your music out there. Keep the music coming and don’t allow yourself to become stagnant and periled because your music isn’t perfect. Allow people to watch your growth as you grow. In the old days 80s, 90s records and videos were coming out every 2 years. Now you have to be more frequent in your projects.
