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In this episode we welcome Lara Toscani Weems, Sr. Vice President of Global Communications for Elevate Sports Ventures.

Lara has over 20 years of sports and entertainment communications and marketing experience with NBA, NHL, Top-10 internationally renowned venues, marquee professional sports leagues and properties, and global entertainment brands. She built the foundation of her career in Marketing and Public Relations with Comcast-Spectacor and the Harlem Globetrotters.

Lara has had a record-breaking career, but Lara is most fulfilled in her role as mother to her children Carter and Ellie.  She credits the momentum she has had in her career and life from the response and learnings of her family’s remarkable journey.