YELLOW BRICK ROAD TO SUCCESS
Passion to Power
Jason Jordan
Navigating the Competitive Music Landscape
Data analytics play a significant role in artist development.
Sound Bites
- "You have to be incredibly organized."
- "Every artist is a business."
- "The days of tour support are over."
Takeaways
- The music industry has evolved significantly, especially for DIY artists.
- A&R roles extend beyond signing artists; they involve nurturing and guiding them.
- Artists today must view themselves as businesses to succeed.
- Meaningful music is essential in a market flooded with content.
- Internships provide invaluable experience and can lead to job opportunities.
- Building a fan base and owning your audience is crucial for artists.
- The days of major label support are dwindling; artists must be self-reliant.
- Navigating the complexities of music distribution is a challenge for many artists.
- Passion and authenticity resonate more than manufactured success.
- The healing power of music is a driving force in the industry.
