Let's talk with Eric Dickmann about the gold you will harvest from leads you generate .
STOP throwing your leads over the wall and hoping someone catches them. Real leads have value.
So many misunderstand what lead nurturing really is and how powerful it can be to generate sales, powerful learning, and future advocates for your brand. Lead nurturing is not Lead Pestering, Lead Scheduling, or Lead Ignoring.
Lead nurturing goes far beyond just creating a task to call a lead and then call them back. There are many ways to verify the quality of the lead you generate, create a strategic path to help cultivate their interest, help and encourage them through the buyers journey, and convert them into a voracious advocate for your brand.
Also, a proper lead nurturing program is a treasure trove of insight and data gathering you can use to hone your message, processes, product development strategies, and more.
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Find out more about my guest Eric Dickmann at:
https://fiveechelon.com/the-virtual-cmo-podcast/
