Join us as we dig deep with Influence marketing expert, Jason Falls. He helps break down not only what influence marketing actually is & where it began but also how business of all types can utilize this tool to help implement their go-to-market strategy.
Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence).
His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work.
He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, is due February 23 from Entrepreneur Press.
find him at:
https://jasonfalls.com
His book Winfluence - Reframing Influencer Marketing to Ignite Your Brand
https://amzn.to/2Zlu6mw
Cornett's:
https://teamcornett.com
Examples we discussed in the FangledCast
1792 Bourbon: https://1729bourbon.com
1792 Style: http://style.1792bourbon.com
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BOOKS WE LOVE
7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3
Leading Beyond a Crisis https://amzn.to/2IS2els
Stop Being the Best Kept Secret https://amzn.to/3gQje8t
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