How do you make your new customers and clients feel like they're truly in safe hands?
In this episode, Alex and Dom Hodgson discuss onboarding - the power of delighting your clients as soon as they choose to do business with you, and how to systemise the process.
Dom has a proven track record in doing exactly this, plus he and Alex share their thoughts on being personal and "real" in your marketing (including where to set your own boundaries) - there's lots to learn in this episode!
Timestamps:
00:00 Intro, catch up with Dom
02:38 Dom’s “twin engine” onboarding method
06:01 Why onboarding is always worth it
07:38 How Dom easily makes “welcome” videos
09:13 How powerful connections with your customers are made
14:08 How personal should your marketing be?
15:20 Separating yourself from the competition
17:09 How to be personal across different social platforms
19:20 Combining self-shot and pro-shot videos
20:47 The danger of the wrong message
26:48 This all leads to a better, less stressful business!
29:06 Remember: video is just one part of the system
31:28 Set your own boundaries, but be personal in your marketing
33:00 Outro
