In this beer soaked episode we were joined by Tim Weaver a brewery branding expert with a passion for beer. Tim talks us through his journey that took him through marketing and branding for independent schools up to what he does now - making a living out of something that he is passionate about.
Just how important is branding? In an ever pressured environment where breweries fight to stay afloat and keep producing the product that they're passionate about - it is vital to be able to tell their story and engage with their customer.
We look at the changing market that has seen the growth of No and Low alcohol products and the trend for sour beers - of which Vault City are at the forefront - which we both agree could really take off this summer. The importance of a good taproom with well-structured event strategies and the beer itself.
Want to learn about branding? Love a pint? Go grab yourself a cold one and press play.
Here's where to get more from Tim:For daily beer branding based ramblings - https://www.linkedin.com/in/thebrandweaver/
Instagram - @brandingforbreweries
The 'Branding for Breweries" podcast on Spotify : Branding for Breweries | Podcast on Spotify
For weekly email newsletters, you can sign-up here - https://thebrandweaver.co.uk/brewery-newsletter
Tim's website - www.thebrandweaver.co.uk/
tallboyradio.com
