Welcome to the 3rd episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!
- In this episode, you'll hear from the CMO of Avora: Sarah Lloyd Parry.
- This episode has so many gems after gems and mic drop after mic drop moments, it was a real struggle for us to choose a snippet sentence. That would sum up the conversation we had.
- We were left truly inspired long after recording this.
Below are just a few of our highlights:
- You'll hear the importance of investing in people and how Sarah approaches her team; "Amazing to see how much people can do, when you believe in them!", why "sometimes you just have to learn the hard way!"
- The key to creating a customer persona isn't just about understanding but "caring about your customer" too.
- Sarah has a real love for learning, growing and "finding things out!", and her view that "Technology can enable you but it's what you do with it!" which is more important.
- We also touch on how "Digital marketing has to be careful!" and the importance of long term thinking.
- "Less is more!"
About us:
Sarah can be found here: https://www.linkedin.com/in/sahlp/
Suds is the founder of Interesting Content: http://interestingcontent.com
Sabrina is co host and Marketing associate at Interesting Content
