Why do most founders underinvest in brand—and how does that cost them growth?
Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing.
In this episode, we dig into:
✅ His biggest lessons scaling DesignMyNight (and what he’s doing differently at Trumpet)
✅ Why he doubles down on brand early—even when VCs call it a "waste"
✅ The lowest-hanging fruit in B2B SaaS customer acquisition (most ignore this)
✅ Innovative B2B campaigns that actually move the needle
✅ The consumer brand he’d launch tomorrow (and the gap he’s spotted)
Plus, Nick’s 3 must-read books, SaaS tools he swears by, and no-BS advice for marketing managers.
🔗 LINKS & RESOURCES:
Suds: https://www.linkedin.com/in/sudarshansingh1/
Nick: https://www.linkedin.com/in/nicktelson/
Trumpet: https://www.sendtrumpet.com/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
