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Professional Youtuber and social media expert. 500 million views on Youtube, over 1 million Instagram followers, and still growing! He has one of the weirdest, hardest, and funniest jobs ever.
Lauri owns the Hydraulic press channel, as well as other channels like Beyond the press.
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00:00 Introduction and channel description
04:08 How did the channel become a success?
08:50 Youtube discover ads and budgeting
14:35 Career before becoming a Youtuber & Family business
28:08 Why have a channel in English and not Finnish
33:15 New Youtube channel: Beyond the Press
39:18 The editing process & getting a management company
50:19 Youtube sponsorships & How to get a ton of views
54:04 Process of creating content, from idea to editing to publishing
01:20:00 In-depth info about the running ads
& negotiation about sponsored videos
01:36:03 Other business-related tips
01:39:06 Biggest unexpected failures and learning lessons
01:43:44 How to do testing concepts
01:45:24 Project with the biggest impact
01:48:06 Being Youtube famous
01:49:40 What are you currently doing-not related to business?
01:59:27 Book recommendations and closing
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