Description

We invited Ben Guttmann, author of Simply Put, on the podcast. It's a book about how to intentionally design simple, clear and effective messages.

Ironically, getting simple is not necessarily easy. His book is a great guide, with practical, actionable tips, anectodes, and research behind the ideas.

In 30 minutes, Ben took us on a tour of the challenges, benefits and cornerstones of designing messages that can rise above the noise and hit home. We covered these topics and others:

• The disconnect between message senders and receivers
• Cornerstones of simple messages
• Putting the ideas into practice
• The importance of the 1000 most common words
• How AI and other tools can help

You can connect with Ben and download the first chapter of Simply Put for free at ⁠BenGuttmann.com⁠. Also check out the ⁠Resources page⁠ for a tool that can help you write more simply.