Daniel Odaka, the Digital Channels Manager at Airtel Uganda, shares his journey from university to his current role, highlighting the evolution of digital marketing across various sectors.
He discusses the importance of understanding digital channels, the distinction between digital marketing and social media, and the key trends such as generative AI, content creation, and digital training. Daniel also provides practical advice for businesses looking to adopt digital strategies and reflects on impactful marketing campaigns he's worked on, including the launch of Pepsi Max.
Furthermore, he addresses the future of digital marketing in Uganda and the importance of internet access, education, and favorable taxation policies in achieving a middle-class economy. The episode is packed with insights and recommendations for both digital marketing professionals and business owners.
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PODCAST DISCLAIMER.
The views and opinions expressed in the episode are those of the guests. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.
As of 28.08.24.
