We are joined by Frank Muthusi (RIP), the Group CEO of Fireworks Advertising Uganda who delves into the importance of having proper systems and governance in organizations to ensure longevity.
Frank shares insights on the evolution of the advertising landscape in Uganda, the need for agencies to create strong institutional frameworks, and the impact of digital transformation on the industry. We discuss successful campaigns and the significance of the Silverback Awards in elevating marketing and advertising standards.
Frank emphasizes the role of innovation, continuous learning, and the need for Ugandan businesses to expand into other markets to achieve a middle-class economy by 2040.
00:45 Meet Frank: Shaping Uganda's Advertising Landscape
01:34 The Evolution of Uganda's Advertising Industry
06:03 The Rise of Digital Platforms
07:37 Trends and Innovations in Advertising
11:28 The Power of Advertising and Successful Campaigns
14:18 The Silverback Awards: Celebrating Excellence
26:03 Opportunities in Advertising
32:29 Achieving a Middle-Class Economy by 2040
34:36 Conclusion and Final Thoughts
Frank passed shortly after this interview, his legacy will forever live on.
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PODCAST DISCLAIMER.
The views and opinions expressed in the episode are those of the guests. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.
As of 19.07.24.
