In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automation to adapt, personalize, and optimize customer engagement in real time. He explains how this shift is affecting marketers today, how companies can start adopting it, and what roles are most impacted.
Dikshant brings deep insights from building Zigment, a platform designed to help brands move from patchwork automations to intelligent, contextual customer journeys — especially in industries with long buying cycles like healthcare, finance, and real estate.
What You’ll Learn:
What agentic AI really is (and what it isn’t)
The difference between traditional automation and AI agents
How agentic AI can help marketers handle unstructured, real-time data
Why personalization over long buying journeys is the killer use case
Where AI fits into customer interactions — and where it doesn’t
Practical advice for marketers looking to experiment with AI
Top 3 Tips from Dikshant
Start small but do start – pick low-risk workflows like unmanned channels to test AI agents.
Keep cold outreach human – use AI only where context is already established.
Don’t try to control every step – let agents figure out the best path to your goal using LLMs.
Timestamps & Key Sections:
00:00 – Intro to agentic AI and why it matters now
02:39 – Dikshant’s journey from a supplements startup to AI-powered sales
05:11 – Why personalization beats automation in complex sales
07:23 – Tackling hallucinations: reliability and transparency of agents
11:58 – The shift from structured to unstructured marketing data
15:30 – Real-time decision-making and customer intent detection
18:12 – Automation vs. agents: what’s the real difference?
21:18 – How Zigment builds agentic customer journeys
24:47 – Why long buying cycles are ideal for AI agents
26:16 – What parts of marketing to keep human
28:08 – Which roles are most at risk of being replaced
29:38 – How to stay relevant as a marketer in the AI era
32:27 – The “duct tape” problem in marketing stacks
35:24 – Why AI is a multiplier, not a workforce reducer
38:28 – How to start: small, smart use cases and tools to try
40:19 – Sneak peek: Zigment’s upcoming agent builder platform
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