In this episode of the Help Me Understand podcast, JK explores the changing landscape of the fitness industry, particularly the distinctions between coaches and influencers.
Listen in as JK shares his perspective of how the roles of coaches and influencers differ in terms of guidance, education, personalization, accountability, and their reliance on science versus trends.
The intent of this conversation is to help listeners navigate the overwhelming amount of fitness content available and make informed decisions about their health and fitness investment.
----
Have a question or topic you'd like JK to talk about in a future episode? Submit it HERE
Connect with JK on Instagram: @coachjkmcleod
Email JK: jk@themusclefeed.com
Subscribe on YouTube:@CoachJKMcLeod
Join JK's weekly email list: subscribe here
Check out Feed Your Habits* apparel here
(code: JKFYH for 10% off)
*available in the US only at this time
-----
00:00 Introduction and Gratitude
02:34 The Arnold Sports Expo Experience
06:48 Coaches vs. Influencers: An Overview
16:20 Guidance vs. Influence
20:46 Education vs. Entertainment
24:16 Personalization vs. Generalization
26:52 Accountability vs. Inspiration
31:26 Science vs. Trends
37:17 Conclusion and Key Takeaways
