Few questions for you to consider as we go through connecting with your community.
Question 1: Have your customers forgotten about you?
Question 2: What does it look like to connect again while we recover?
Question 3: Have you connected with your community partners such as Chambers, Main Streets, DDA’s or City Council?
Point 1: What to do if your customers might have forgotten about you
- Maybe you had to close completely and were not active on social media or email
- Start - this is a great way to re-engage with your followers
- Plus since everyone is online more this could be a way to get new consumers
- If you have a mailing list or email list - it's time to start sending information out again
- There are many programs out their like Mailchimp were you can set up e-blasts or other online programs to have postcards created if that fits better with your clients
- As restrictions lift and you can reopen, consider having a reopen celebration
- Look to see if you can financially offer a store wide discount
- Make a party out of it
Point 2: Connecting again
- Are handshakes gone? If you are in sales a handshake was always the proper greeting but is it now?
- Reach out to prior sales to see how you can help as their needs have most likely changed and connecting by offering help can go a long way
Point 3: Connecting with Community partners
- If you have not joined a chamber or referral group this is the time as we talked about a couple weeks ago
- Many Chambers offer ribbon cutting
- If financially able look to see if there are events coming up that you can sponsor
- Maybe partner with some local businesses on some joint promotions
