Point/Topic 1: So with that lets talk about everyone’s favorite punching bag - Politics
- When it comes to your customers or vendors - it does not matter which side of the isle you are on
- Politics play a role in how your business operates local, State, and Federal
- Make sure your vote for people that share your goals
- Don’t let politics negatively affect your business relationships
Point/Topic 2: Health and how there are many views among your customers
- As your business restarts, 1st priority is keeping your staff safe then 2nd priority your customers
- Operate your business using the best information but know you might upset your customers
- Make sure you are taking all the information you can from federal, state and local sources not what you find on social media. Also don’t discount working with your fellow business owners
Point/Topic 3: As business owners your economy was shuttered so was your customers
- Share how the pandemic and economic issues have affected your business but do it from an informational only point of view
- (John) Share how important it is to shop local - the big box stores will be fine
- If you got one of the PPP or EIDL share how you are using it to support your community by providing jobs
- If you did not get the PPP or EIDL make sure you share that as well to know that you are still here to support the community and asking them to shop local
- Marketing to improve your economic improvement chances
- Market what your doing to help make things easier for customers/clients to do business with you
- Choice the proper marketing methods - some might not be around either due to the business closed or the method is not longer acceptable among customers
- Offering a deal or loyalty is a great way to re-engage your customers while being understanding they are also dealing with the economic issues
