What does it take to reimagine how hardware products are built in a world moving at the speed of AI? Michael Corr, founder and CEO of Duro, shares how he turned two decades of experience in engineering and manufacturing into a modern platform that helps hardware teams move faster and smarter. From journaling early product ideas to navigating the relentless pace of innovation, Michael reveals what it really means to be a founder when the path is anything but straight.
Key takeaways
• Why traditional hardware manufacturing processes create hidden risks—and how software can solve them
• The journaling habit that helped shape Duro’s first product features
• How to balance investor demands with long-term product vision
• The danger of chasing every shiny object as a CEO and how to filter noise for your team
• Why adaptability matters more than rigid 5-year plans in today’s tech landscape
Timestamped highlights
00:36 — How Duro is reinventing product lifecycle management for hardware teams
05:39 — “If I were king for a day…” the origin story of Duro
06:52 — The role of note-taking and journaling in building a company from scratch
09:31 — Staying true to a mission while adapting to market and investor pressures
14:54 — The trap of chasing every customer request and how to avoid burning out your team
19:03 — Why looking beyond 18 months is mostly speculation in a fast-changing industry
Memorable insight
“All we can really focus on is the next 12 to 18 months—everything beyond that is just speculation.”
Resources mentioned
Duro website: getduro.com
Pro tip
When you’re leading a fast-moving company, not every customer request deserves a green light. The best founders know when to say no, even to a big check, to protect long-term focus.
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