My guest today is Brigitta Ruha! She's a growth leader with 6 years of experience in building predictable, repeatable, and scalable growth engines.
We're diving deeper into marketing and sales alignment, top-of-the-funnel strategies, GTM team setup and tech stack, AI in sales and marketing, and how to use data in sales and marketing.
And we're doing it from a Strategic and Tactical perspective.
Strategical:
1. Growth Ops vs RevOps: the good, the bad, and the differences in the US and EU
2. Marketing and sales: better together?
3. Mistakes Marketing and Sales often make
4. Revving Up Your GTM Engine
5. The future of Sales Enablement, Intent and AI
Tactical
1. Do you know enough about your customers? Data for growth in Sales, Marketing, and Customer Success
2. How personalization and automation in B2B can work together
3. How to build a modern tech stack
4. Domain reputation and email address rotation—why do they matter?
5. Data and AI All Day—but how to actually use it without Fluff
Here's what we covered:
00:00 - Intro
0:14 - Marketing and revenue operations in B2B.
4:11 - Marketing and sales alignment in B2B companies
9:45 - Marketing and sales strategies in a tech company
14:31 - Marketing and sales alignment
19:15 - Leveraging data for targeted marketing efforts
22:34 - Customer feedback and market segmentation
26:38 - Marketing personalization and intent data
31:21 - Using AI for content creation and personalization
35:36 - Leveraging AI for content creation and personal branding
40:45 - B2B marketing strategies and operations 40:45
Connect with Brighitta:
https://www.growthcube.io/case-studies/aftersell
https://www.linkedin.com/in/brigittaruha/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
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