In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways.
Key Points:
- The role of creativity in B2B marketing: breaking the "boring" stereotype.
- Effective LinkedIn ad strategies for businesses of all sizes.
- Balancing entertainment and education in marketing content.
- Insights into ABM (Account-Based Marketing) and its connection to influencer marketing.
- Personal branding tips and the importance of being authentic online and offline.
- Metrics that matter in LinkedIn content and campaign success.
- Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube).
Important Links:
Connect with Tim: https://www.linkedin.com/in/tadavidson41/
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#B2BMarketing #LinkedInAds #AccountBasedMarketing #FunkyMarketing #CreativityInB2B #MarketingStrategy #TimDavidson #PersonalBranding #MarketingPodcast
