Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline.
Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/
Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop
Key Takeaways
- Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand.
- Real Work Over Tricks: How doing impactful work naturally builds trust and credibility.
- Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand.
- The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters.
- Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation.
Important Links:
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
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#PersonalBranding #DigitalReputation #Authenticity #FunkyMarketing #B2BMarketing #MeaningfulWork
