In this Holiday edition of NRS we dive into a topic based on panic that settled in while trying to order a White Claw-themed Christmas gift on Prime (true story ugh). The pure disgust of this moment inspired to do an episode all about why there’s no laws when drinking Claws and how White Claw has exactly cornered the alcoholic seltzer market so effectively compared to their competitors (currently owning 50% of the space’s market share). We dive into the history of the brand, how spots like the Jersey Shore helped it take off, how two distinctly different demographics combined led to its takeover and what might be in store for the future. All this and more on this holiday episode!
Have a request, comment, question, or hate rant against us? Down with the Claw? Don’t mess with it at all? Hit us up and tell us why!!
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