Have you ever wondered what terms like natural free range cage free and no sugar added really mean? In this episode, Shireen talked to Dr. Ernest Baskin who walked us through these terms and really empowers us to make better decisions the next time we are grocery shopping or at a restaurant.
Dr. Baskin is an Assistant Professor of Food Marketing and General Pack fellow at the Haas School of Business at St. Joseph's University. He researches consumer behavior in the food domain.
"We as consumers don't tend to realize the extent to which our world really affects the choices we make."
In this episode you will learn:
Locations of foods affects our food choices
How we can utilize Dr. Baskin's research to make better decisions for our health
The goal is to make the healthier choice the easier choice
What Nudge theory is
How food marketing and adjectives impact our experiences as consumers
What resources we can use when we come across such food marketing and adjectives as consumers
What terms we should look out for when purchasing organic food products
How to determine what organic products are regulated
What are my standards when purchasing organic foods?
How to determine if a product does what they claim they can do
Keynotes:
[0:35] About Dr. Ernest Baskin
[1:16] Dr. Baskin talks about what sparked his interest in consumer behavior and marketing research
[2:40] What can the research do to help those with chronic illnesses make healthier food choices
[4:16] Make your healthy choice the easy choice.
[5:40] Dr. Baskin explains what Nudge theory is
[7:14] What are some marketing strategies we can look out for as a consumer?
[9:40] What are resources we can use as consumers?
[11:07] The terms we can look for when finding organic products, and whether not the products are actually regulated
[12:09] Are you willing to pay more for organic products?
[15:01] Are free range and cage free regulated?
[17:30] Do Cheerios lower cholesterol? How do you know?
[18:56] What is the truth about no added sugar?
Connect with Dr. Baskin!
Twitter https://twitter.com/ernestbaskin?lang=en
LinkedIn https://www.linkedin.com/in/ernest-baskin-ph-d-4338344/
Google Scholar https://scholar.google.com/citations?user=Xjzx9-MAAAAJ&hl=en
Connect with Yumlish!
Website https://yumlish.com/
Instagram https://www.instagram.com/yumlish_/
Twitter https://twitter.com/yumlish_
Facebook https://www.facebook.com/yumlish/
LinkedIn https://www.linkedin.com/company/yumlish/
