When I first heard the term sustainable business I thought people were talking about sustainability in terms similar to environmental sustainability. and I thought to myself “well I use recycled paper I try to reduce my impacts in terms of the environment so I don't really need to read that article do I?”.
What I've learnt over time is a clearer understanding of what a sustainable business is. While it's not strictly about environmental sustainability, I think that when you look after yourself, care for yourself and craft a life where you are eating well and keeping mentally well, that you would naturally tend towards environmental sensitivity and care as a flow on effect. So it’s not explicitly about recycled paper and care for the environment but at a micro/macro level it is.
What I'm really talking about today is having a business that can be sustained. a business where you're not going to burn out and a business that is going to provide what you need from it in terms of income and also in terms of what feeds your soul.
You can read the blog version here: https://connectedmarketing.com.au/what-is-a-sustainable-business/
