Description

What do you offer your clients?

Your offer is the solution you deliver, and it’s also your service that you promote.

It’s the way you serve others and it’s the way you make money in your business.

Generally when I’m supporting women in business I’m seeing 2 things:

1. Making offers all the time and not sharing content
2. Not making offers at all and just sharing content

Other concerns people have about their offer is around pricing.

I have spoken before about Compassionate Pricing. This can be pay what you can, or just affordable pricing that still allows you to feel fairly remunerated and feed your family.

Other concerns that I have about people’s offers relate to: “how did you figure out what your offer is?”

Did you just pluck it out of thin air, or receive a download? Or did you base it on intel from your customers and prospective customers?

If your offer is not aligned with what your audience actually wants they will not buy. The easiest way to figure out what your audience wants is to ask them.

Read the full article with all the links to past articles here: https://connectedmarketing.com.au/your-offer/