The first thing that comes to mind when we talk about franchising is brand recognition. Branding is one of the most critical factors in a company’s success and it is also one of the best ways to ensure that a business becomes a franchise. If a brand image is good, it will attract customers.
But before building the brand, an entrepreneur must identify the target market, product acceptance, and location. The company must also show a profit.
Branding does not mean just having a logo and a name. It means building up a strong reputation over time through word-of-mouth publicity, advertising, product promotion, etc.
