If you look at the photo, you see a man riding bicycle. This is a powerful example on how a business can keep on moving.
An entrepreneur may have the best of the concepts. Yet if and when there are no parties interested or the market is not tapped then the concept is a waste.
Getting the consumers or the right partners are vital ingredients. With establishing a harmonious relations and listening to each other, a synergistic relations is born. Think about it.
Just the two wheels moving towards a direction. Never forget though the various parts which complete the bicycle such as the chain, gears, tires, bearing and the handle. In other words behind every business there lie different components.