Guest: Jessie Tigges — Realtor & Content Creator
Instagram: @jessietiggesrealtor
In this episode of Nashville Restaurant Radio, we sit down with Jessie Tigges, a successful realtor and content creator who understands the power of influencer marketing and authentic storytelling.
Jessie breaks down why influencers are no longer optional for restaurants, but a vital part of modern marketing strategy — especially in a crowded, content-driven world. We talk about what actually works when partnering with influencers, how restaurants can avoid common mistakes, and how to turn social content into real-world traffic and loyalty.
Why influencer marketing is critical for restaurants today
How to choose the right influencers (and avoid the wrong ones)
Best practices for restaurant owners working with content creators
What makes content feel authentic vs. forced
How influencers can help tell your brand story, not just promote a post
Jessie’s perspective on real estate, personal branding, and building trust online
Parallels between selling homes and selling experiences
This conversation is packed with practical takeaways for restaurant owners, operators, and marketers who want to better understand the influencer landscape — and leverage it the right way.
🎧 Whether you’re a restaurant owner looking to grow your reach, or a brand trying to stand out in a noisy market, this episode delivers real insight from someone living in the content world every day.
🔑 Key Topics Covered:
