S3, E8: The new president at Langara College in British Columbia, Canada, began on June 6, but the marketing office started prepping for Dr. Paula Burns' arrival back in January. Langara's public affairs manager Mark Dawson shares why preparations kicked off so early, plus the steps they've taken to ensure employees, students, the community and key stakeholders get to know their new leader. He also points out the most vital to-dos, specifically for smaller marketing staffs ... just in case you don't have the resources to tackle every single one of those steps.
