To conclude their conversation about digitally native brands and bricks-and-mortar retail, CEO Terry Montesi and Chris Knott, CMO for johnnie-O and founder of men's fashion brand Peter Millar, discuss the “clicks-to-bricks” trend and the role real estate plays in helping apparel retailers maintain relevance. Chris shares what he sees as the future of brick-and-mortar retail and how technology and experience will impact retail in the coming years.
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For more information about johnnie-O, visit www.johnnie-o.com
Timestamps:
(0:52) - Can you help us understand the importance of brick and mortar as well as Omnichannel for brands that sell online-only?
(4:55) - What do you see as the key for apparel retailers maintaining brick & mortar relevance with their customers?
(7:44) - What is your feeling about ‘experience’ in retail?
(9:40) - What do you see as the future for Brick & Mortar retail?
(12:09) - Terry’s view on the future of Brick & Mortar retail
(16:26) - Technology in retail
