Today’s podcast reviews a topic of conversation that came up last night with some colleagues in the behavioral science field. The question of how to get people on board to apply newer ideas like ours can be challenging, so I shared what I’ve learned as a useful frame for doing so. Curiously enough, the approach I share is quite generalizable across a number of situations, so I take some time to articulate it here. I hope you find it insightful! As always, thanks for listening. Much Love ❤️ and please take care.