If you are currently on the fence about whether to invest more time and resources into customer experience, this episode is for you. In this podcast, we get to the heart of why customer experience is so important in the modern business world.
- Customer experience is the conscious and unconscious perception that your customers have of your brand.
- As information and technology has put the power in the hands of the consumer, it has become more important than ever to matter to a customer on a deeper level than product features and benefits, you have to become apart of their lives.
- Tune in to learn how to think about implementing a customer focused approach for your business.
