In this episode, host Simone Sloan welcomes Mike Perlow, Founder of Perlow Productions (www.PerlowProductions.com).
He is a self-described "unintentional entrepreneur," who shares his journey from a 17-year career in TV Sportscasting to launching his company. He discusses how his broadcasting background, including shooting, writing, editing, and interviewing thousands of people, laid the foundation for his corporate video production and animation company. Mike emphasizes the importance of storytelling, being present during shoots, and building collaborative teams that prioritize both technical excellence and attention to detail. He also reflects on balancing professional responsibilities with family life, encouraging others to pursue their dreams and staying ahead of industry trends while maintaining authentic client relationships.
Key Takeaways:
- Storytelling is Universal: Whether in sports broadcasting or corporate video production, the core skill is telling compelling stories that help audiences connect with the human element.
- Stay Present and Flexible: Arriving on location without preconceived narratives allows you to discover authentic stories and creative directions you wouldn't have imagined in advance.
- Embrace What Makes You Different: Organizations should showcase their unique qualities rather than trying to appear like everyone else the right clients will appreciate authenticity.
- Never Stop Learning: Being open to new technology, feedback, and unfamiliar challenges (like aerial video) creates opportunities for business growth and innovation.
- Culture and Talent and Equally Important: Technical skills are essential, but attention to detail, collaborative spirit, and ego-free teamwork are equally critical for long-term success.
- Prioritize What Matters: Building a successful business does not require sacrificing family time, modeling work-life balance creates a healthier culture for everyone.
- Go After Your Dreams: Do not play it safe or wait for the "right time,” pursue what you are passionate about before looking back with regret years later.
- Care About Your People: Being personally invested in team members and clients builds loyalty, trust, and the willingness to go above and beyond.
