At the end of a long day, I don’t turn to Netflix to relax. I jump onto Youtube and there are only 2 things I watch: a psychology lecture by Jordan Peterson, or something from the Jim’s Group channel.
There’s something addictive for me watching people mow lawns or build fences on that channel. New media sources like that are taking over our lives and in this episode of the Business Innovation Series we are exploring ‘content creation’.
Why create content? How? Where should business start branding through content?
Joel Kleber is the Chief Digital Officer for the Jim’s Group and can be followed at:
Instagram - @joelkleber_
Twitter - @joelkleber_
facebook.com/authenticcovospodcast
www.linkedin.com/in/joelkleber/
Podcast - https://anchor.fm/joelkleber
YouTube Channel - http://bit.ly/joelkleber
www.hendrixmedia.com.au
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Watch this episode on Youtube: https://youtu.be/ZPblke69Zhg
The Jim’s Group channel that I’m addicted to: https://www.youtube.com/user/JimsGroupPtyLtd
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Show notes:
5:50 Every brand should drop the façade and create genuine content
7:46 The future of brand – videography
10:02 The Service Recovery Paradox
13:07 Starting a business by creating content first
14:39 When customers welcome advertisements being ‘sold to’
16:47 Giving value to non-customers
17:40 Long-form content
21:55 Should you plan to monetise your content?
23:40 Writing your own eulogy
27:05 Everyone is their own brand
30:15 Body weight: growing up fat vs skinny
32:27 Child content creators
33:40 The changing culture of online content
35:30 Leveraging the rise of ‘voice’
38:38 Finding your niche
39:38 Millionaire gardeners overtaking lawyers
47:08 Money is an empty goal
49:10 Finding purpose
51:50 Personal trauma and the victim mindset
56:20 Business must adapt and no longer be victims
1:01:15 Remaking the commercial spaces of Melbourne
1:03:36 Politics is downstream of culture
1:07:17 Oversharing on social media
1:14:10 Don’t over-produce your content. Just MAKE!
1:15:10 Dealing with hate online
1:17:58 Hiding on LinkedIn and imposter syndrome
1:21:10 Underwhelming MPs
1:24:01 Dan Andrews’ Social Media
