In this episode, host Tavershima Ayede helps a student entrepreneur fix common business mistakes. Although his main focus is sales, he explains that many businesses fail because owners mix their personal money with their business cash.
His main advice includes:
* Stick to what works: He tells her to grow her current perfume business instead of starting a new soap business.
* Keep customers happy: Success comes from being consistent so customers keep coming back.
* Beat the competition: He introduces the "Value Trinity," a way to win over customers by offering better financial, physical, and emotional benefits than competitors.
* Be a good student: He reminds listeners that to get the most out of a mentor, you need to be professional and open to feedback.
