The fiddly business of automation is the hot topic from the comms cupboard this week, scrutinised by John and Shaun. What potential pitfalls exist around automation and automated messages, and what happens when scheduled content becomes irrelevant or inappropriate? It would be nice to think someone has taken ownership of it. From a communications perspective, shared ownership of the technical side of automation could be the best solution. But does this mean comms pros have to become techies too?! Podcast produced by Shaun Weston Media.
