I had a chance to chat with Jennifer Risi, Founder of The Sway Effect, and discuss an important theme around, “Purpose, People and the Future of PR”.
We talked about:
-What keeps her anchored in this work after decades at the highest levels?
-Why does earned media still matter in an algorithm driven world?
-Where should agencies embrace AI?
Check out The Sway Effect on Instagram:
@theswayeffect @jenrisi76
Watch the LIVE on YouTube:
@jamir_smith
Instagram:
@jamir_smith
JamirSmith.com
