Brian Gundell is the Principal Creative Director at the Brian Gundell Graphic Design Company and has worked with many sports organizations including the University of Washington, Miami Dolphins, Kansas City Chiefs, San Diego Padres, San Francisco Giants, and D.C. United. We go behind the scenes to talk about how Brian became one of the most prominent designers in sports branding, how to design a team’s logo and brand, and then dive into a case study on how he managed the process to rebrand the Sun Belt Conference.