Big shout-out to my man, Simon Sinek. Today's piece is largely inspired by his book "Start with Why", and he makes the case that people don't buy what you do, they buy why you do it. From that, I wanted to encourage you all to sit down and figure out your own whys inside of the three Fs: fitness, finance, and faith. I think we all spend too much time on the how, and not nearly enough time on the why.
To give you some ideas to consider, I share my own why within each F of the cube.
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