Let's be honest - losing a lot of weight or shedding a ton of fat is hard. It's really hard. And to make it all the more difficult, I think people all too often feel pressure to continually grind lower each and every day. The reality is, however, even when we do everything perfectly, our day-to-day body weight can do some pretty wacky things. So instead of trying to move the scale lower every 24 hours, I offer up a strategic approach to using your lowest body weight each week as your new benchmark.