Episode 071 When DO You Monetize - It is important to be patient and wait for your money. The moment you decide to monetize, you give up your leverage. Once you start monetizing, it is not about your audience or followers...It’s now about you. Once you move out of the friend zone and start putting your hand in their pockets, you better have a leg to stand on. If it’s too soon and they do not know, like and adore you, then you just jumped the shark. The right way to monetize is to WOW your audience to the point that they now feel guilty if they don’t buy your book, subscribe to your service or join your master mind group. Whether you are building your business or your brand, have patience and put the time and work into the process. It is in the process, where you grow, expand and evolve. It is in the process, my friends, where the magic happens.