From the book Ubiquitous Voice: Essays from the Field edited by Lisa Falkson. "Over the next five years, weβre likely to see dozens of devices in our homes embedded with microphones. Today, the Echo, Home, and HomePod are gaining a lot of prominence and third party hardware makers such as iHome and iDevices have announced devices that will embed Alexa and Google Assistant in their products. The embedding of these AI assistants has spilled beyond the smart speaker to many different connected devices... Hardware makers and brands that havenβt yet implemented voice interaction into their products are asking themselves whether they too should be introducing this capability. The calculation is between whether voice is a βpassing fadβ or whether the cost of adding voice will provide enough incremental value to maintain market share or the price of the product." Source: βThinking About Adding Voice Capabilities to Your Product? Consider Thisβ by Leor Grebler https://link.medium.com/gHecKuP7f2