Welcome to Episode 52 of The Business Lockdown. We are today joined by competition winner James Carmichael of Lasercroft, a flooring application company specialising in hygienic, protective and high-quality flooring.
It is no secret that lockdown has been tough on all of us – if you’ve been furloughed or attacking every day from home, the strain COVID has put on our social lives is unparalleled and has been experienced by everyone, regardless of their working capacity. This has been felt by James, who had the fortune of working from home and discusses the changes in life during this unprecedented time.
we share some marketing golden nuggets with James, including some great pointers on visual presence and techniques. The key to a personal connection with your audience is a degree of humanity within your presence – the ability to be vulnerable in front of the camera can connect you to your audience in ways that sterility could not.
We experience James’ expertise in the flooring industry and ask how his knowledge can aid his clients even further – by pointing out issues and holding your expertise to a high standard, you provide more value to your clients than assuming they are of the same knowledge as you. Remember - you are the expert!
View James’ platforms below:
Lasercroft’s website: www.lasercroft.com
Facebook – Lasercroft Flooring facebook.com/Lasercroft-Flooring-487480967977221/
Twitter - @Lasercroft_LTD twitter.com/Lasercroft_Ltd
LinkedIn - Lasercroft Flooring linkedin.com/company/lasercroft-ltd/
